Signify.
My logo has to signify High Seas Ink. High Seas Ink is a boutique tattoo parlour which specialises in nautical themes. How do you signify that? A tattoo gun would signify the tattoo parlour. An anchor or some other ocean related object would signify a nautical theme. An idea would be to combine the two to signify both tattoo parlour and specialising in a nautical theme. But then how do you fit in the Boutique part? Is it really necessary to signify boutique through the logo? No I don’t think it is, not if that mean compromising a simple and effective logo. The boutique part will be featured on both the website and the brochure so is not really a vital thing that needs to be put in the logo.
I started designing my logo with the nautical theme. An anchor to me fit nicely when being combined with a tattoo gun. But for now I just needed to work on getting proportions right and seeing what the objects look like apart and if they will work together.
I realised that I cant draw the Ink holders of the tattoo gun so I decided to replace it with something else nautical themed that would fill out the logo and keep it balanced.
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