So I ran out of time with this brief to create a brochure as well as a web page. However, I did create a few samples of T-shirts that would be in the High Seas Ink online store.
here are the finished products…
the colour swatch is made up of colours that I feel relate to the ocean. This is so that it ties in with the businesses name High Seas Ink. I originally only wanted one shade of blue and the dark grey and black and white however I added more shades of blue so that I could create text boxes if I wanted too. The extra shades of blue would also be useful if I wanted to differentiate between media platforms to keep the company image looking fresh and new.
With the entrance page I like the use of the drift wood style texture with the medium opacity overlay in the teal blue from the colour palette. Its quite plain and simple but it pushes the logo in customers faces so they can remember it better. The point of the entrance page is to embed the High Seas Ink logo into customers heads even if they have a quick look then leave the site they will still remember the Logo and name because they are the two focal points of the entrance page.
This is the page you are taken too after the entrance page. Its the welcome page for High Seas Ink that has links to the store, the booking service, reviews and shows previous tattoos that the company has done. This page uses all of the colour palette with text boxes and the dark grey as the background. The page is simplistic as if it was to complicated it is unlikely the customers would remember it which would make the site forgettable which would be bad for High Seas Ink as they are trying to become a national chain of boutique tattoo parlours.
These are the mock ups of the types of brand t-shirts I would have in the High Seas Ink store. The store would be at the front of the shop near the reception area, the t-shirts are also available to order online. The point of the t-shirts is to increase profit for the business. However, the t-shirts with the edited logos will also increase brand awareness amongst customers as they should associate it with High Seas Ink. People who wear the T-shirts will also be doing a bit of free advertising fr the business.
The business cards fit in with the the house style of the web pages. I wanted to keep the business card simple and understated to not confuse potential customers. I wanted it to be to the point and memorable so that high seas ink could increase brand awareness which would help them to become a national brand. I used the wood effect again as I wanted to keep a house style going across all media platforms. The logo is also on the front side as I want the logo to become the most memorable thing about High Seas Ink as it is their brand. The reverse side of the business card has basic information on it so that the customers don’t feel like they are being bombarded with information.
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