I had a look into corporate identity packages not related to tattoo boutiques to try and cover a wide range of ground and look at what makes a good corporate identity package. I found that having a recognisable logo is a must as this will go on all things in the corporate identity package.
one of the corporate identity packages I looked as was Mareiner Holz. I liked this package because the channelling of organic and natural things was used throughout. This relates back to their trade which is handmade furniture. It also showed how they redesigned the old logo to make it more understated and natural as opposed to the bright block it was before. This corporate identity package used natural colours on all platforms this keeps with the natural and organic look the business is going for. It uses a natural colour scheme.
The next corporate identity package I looked into was The Voyager Cafe.
I liked this corporate identity package because it was simple and understated. It used a recurring theme of red and white stripes which works really well as cafe colours. There is use of an ocean theme as well which fits in with the Cafes’ name ‘the Voyager’. This corporate identity package really stands out to me as I have chosen the High Seas Ink brief. High seas ink is a boutique tattoo parlour which specialises in nautical themes.
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