Day: February 27, 2016

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The above evil dead font is what I chose to be the main font for High seas Ink. The company name looks good and readable in this font and it suits the logo well. This logo looks good in all sizes and is a good choice for the main font for this business. A good readable font means that the business will be easily recognised from a distance.

The above font is the young hearts font. This was chosen because I wanted a more detailed font to show that High seas Ink pays attention to detail. As a tattoo parlour this is an important message to convey to the customers and I think that the young hearts font has the correct amount of detail and legibility to convey this message. This font will be used for the tag line and menu options on the site and the tag line and contact details on the brochure.

This font is the font I have chosen to use for the chunky bits of text like the introductory paragraphs. It is easy to read and can be used on almost any background. This font goes with everything so is an ideal font for infill text.

I added a meet the team page as tattooing can be quite a personal experience and High Seas Ink want to market it as such. A meet the team page shows the customer the team and lets them know a bit about each individual team member, which should help them feel informed about the team at High Seas Ink, which should put them at ease about choosing to have their tattoo done at High Seas Ink. I started using the full range of blues from the colour palette as the background for text boxes but it looked mismatched and out of sync. So I decided to use the lighter blue with a 70% opacity as it would contrast with the teal/wood background and it is easier to read the black text off of. The book a consultation link is for customers to easily contact high Seas Ink to enquire about their tattoos and book a consultation to carefully plan their tattoo journey with High Seas Ink. The see our completed work is so that potential customers can have a look at some of High Seas Ink previous accomplishments. I plan to have a store page also.