Day: January 21, 2016

John Dolan photography has that dark,mysterious yet also smart and serious feel to it that I think a good brand should have. A good brand in my eyes should be memorable for being different to existing brands. John Dolan photography uses a dark colour palette, which is what I want for my Brand High Seas Ink. I like that it uses a dark grey instead of just black, this sort of gives it a lift in my opinion as black tends to signify negative things to a lot of people. The dark grey also looks nice and sends off a sophisticated vibe. I think I will use the dark grey or similar in my colour palette for High Seas Ink.

https://www.behance.net/gallery/NYC-Media-Lab/2908577

NYC media lab was interesting to me because it showed me examples of website design to fit in with the Brand identity.

The main colour palette for this brand package is; purple, pink,blue and green. With purple being the main colour used to create the brand identity. You can see this because only purple and white are used on the tablet screen and on the posters/business cards. The blue, pink and green are introduced in an info graphic that explains what the business does. This may be because I wouldn’t know exactly what the business does from just looking at the posters, business cards and App screen.

The brand font they use is big and bold and stands out against the purple background. The branding is simple but effective with purple and the brand font being used effectively. It creates the sense of a brand identity, The way everything is the same theme. The website looks clean and tidy. It’s simple but it is strong in its’ identity. If I saw that shade of purple I would instantly think NYC media lab.