I liked this branding package because it uses quite a bright colour palette to create a brand identity. The bright colour palette drew me in and made me want to pay attention and look at this more. This branding package was designed by an artist called Mark Brooks (http://www.markbrooksgraphikdesign.com). I looked into some more of his work.
What his site says about this identity package- “Identity design and Branding for the LT Burger restaurant in Bryant Park, Manhattan. LT Burger specialises in high quality hamburgers made by renowned chef Laurent Touroundel.” Looking at the rest of his work this identity package is quite different from some of his other work – this was probably to meet the expectations of his client.
